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Rockstar set Grand Theft Auto VI at $79.99 for the Standard Edition and $99.99 for the Ultimate Edition, with pre-orders opening June 25 ahead of the game's November 19 launch on PlayStation 5 and Xbox Series X|S.
Lelu, who led Western marketing on franchises including Deus Ex, Tomb Raider, and Marvel's Guardians of the Galaxy, said he is leaving after 12 years and almost two decades with the wider group, as a wave of veteran departures reshapes the games industry.
EA Advertising will sell brands in-game placements starting with its sports titles, the latest push in a decades-long effort by the publisher to put advertising inside its games, and it arrives as EA heads toward a $55 billion buyout.
Bloomberg reports the Psychonauts and Hellblade studios are negotiating to spin off as independent companies to avoid closure, days after Xbox moved to shut Compulsion Games.
Gordon, at the Call of Duty studio since 2005 and its head since 2016, is stepping down to focus on his next chapter, with Kevin Hendrickson and Yale Miller taking over as co-heads.
The Peabody-winning studio's planned closure is part of broader Xbox cuts expected next month, with reports suggesting a second studio could follow.
Chief strategy officer Matthew Ball told a Summer Game Fest audience that the October 2025 increase to $29.99 a month drove the losses, which preceded the company's April price cut.
Square Enix confirmed the Critical Role co-founder is taking over from Tyler Hoechlin, who was unavailable for the trilogy's conclusion, after fans flagged a different Sephiroth voice in the Summer Game Fest reveal trailer.
