Mixed-martial-arts game by EA Sports, released in 2020.
Game
UFC 4
Mixed-martial-arts game by EA Sports, released in 2020.
Latest News
EA launches platform to place ads ‘directly into gameplay’
EA Advertising will sell brands in-game placements starting with its sports titles, the latest push in a decades-long effort by the publisher to put advertising inside its games, and it arrives as EA heads toward a $55 billion buyout.