Life-simulation game by Maxis and Electronic Arts, released in 2014.
Game
The Sims 4
Life-simulation game by Maxis and Electronic Arts, released in 2014.
Latest News
EA launches platform to place ads ‘directly into gameplay’
EA Advertising will sell brands in-game placements starting with its sports titles, the latest push in a decades-long effort by the publisher to put advertising inside its games, and it arrives as EA heads toward a $55 billion buyout.