Annual American football video game franchise published by EA Sports.
Franchise
Madden NFL
Annual American football video game franchise published by EA Sports.
Latest News
EA launches platform to place ads ‘directly into gameplay’
EA Advertising will sell brands in-game placements starting with its sports titles, the latest push in a decades-long effort by the publisher to put advertising inside its games, and it arrives as EA heads toward a $55 billion buyout.