Games and media industry analyst who joined Xbox as chief strategy officer in 2026.
Person
Matthew Ball
Games and media industry analyst who joined Xbox as chief strategy officer in 2026.
- Known for / role
- Acting
Latest News
Xbox Game Pass Lost Millions of Users After Price Hike
Chief strategy officer Matthew Ball told a Summer Game Fest audience that the October 2025 increase to $29.99 a month drove the losses, which preceded the company's April price cut.